Millennials demand better financial apps: SWBC

first_img 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Millennials are driving innovation in the fintech space and many traditional financial institution applications miss the mark with younger generations, leaving them to consider financial products and services from nontraditional sources.“There are plenty of offerings from financial institutions, but those offerings don’t necessarily resonate very well with a growing percentage of users,” Jason O’Brien, senior vice president of payments for the San Antonio, Texas-based financial services firm SWBC, said. Millennials have higher expectations when it comes to app functionality and features, he added. continue reading »last_img

Leave a Reply

Your email address will not be published. Required fields are marked *