Chinese version of Fab Design + Flash purchase mode alternative gameplay

 

only sells Taobao to buy things, which makes Chinese Fab have with other electricity providers many different even opposite characteristics: they are mainly through social media advertising not find their users, not the number of users but they are loyal fans, they repeat purchase rate of people envy, products less let their users more love through the purchase of mobile App.

The

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Fab is a gay social networking site started, but they also realized that there is no prospect of this, so began a thorough transformation of the road – doing the design of the field of the amazon". After the transformation of Fab on June 9, 2011 formally launched, and soon entered the high-speed growth phase. At that time on-line 12 days, sales reached $60 thousand. After 5 months, more than 1 million registered members. Today, the number of Fab users has grown to 14 million. Last year, Fab revenue of more than $150 million this year, is expected to exceed $250 million. From February the company released data, its sales from January 2012 to January 2013, an increase of nearly 300%.

sales in the Amazon can not find the goods. This is Fab’s business. And avoid the Amazon also means away from the price competition. Fab gross margin up to 43%. Fab has a branch in 80 people around the world buyers team, this team is responsible for looking for a variety of interesting and valuable goods, these goods have 90% is not found in the Amazon.

Fab led Tencent to participate in the current round of investment, the people of Fab into China fall into a reverie. But in the domestic design of this product + Flash purchase mode electricity supplier has emerged, warm Island network, fun play network, excellent collection of goods is one of the representatives.

only sells Taobao to buy things, which makes Chinese Fab have with other electricity providers many different even opposite characteristics: they are mainly through social media advertising not find their users, not the number of users but they are loyal fans, they repeat purchase rate of people envy, products less let their users more love through the purchase of mobile App.

1, warm Island network

 

warm Island network is the predecessor of the two Chinese American girls through visits to major cities in China designers, their brand and the story in a little bit online blog. 2012, the design of the electricity supplier website warm Island network formally launched, gathered around 700 brands, the main choice of the current domestic market is relatively few foreign brands and domestic independent designers. Products to clothing, luggage based, while covering household daily. Currently has 400 thousand domestic users, and access to financing (the specific amount is not disclosed).

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